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National Pride Matters as Three in Five Americans More Likely to Purchase Product When Ad Emphasizes it is 'Made in America'
There is a sense of national pride when a world-wide innovation is created in the U.S. Advertising that emphasizes a product is “Made in America” plays to that national pride, and it seems to have results. Three in five Americans (61%) say they are more likely to purchase something when the ad touts it is “Made in America” and only 3% say they are less likely to buy it. Just...
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