The advertising clearance body responsible for screening broadcast adverts, Clearcast, has banned the ad, made with Greenpeace and featuring an animated Orangutang which highlights the destruction of the rainforest by palm oil growers, saying that it breaks rules banning political advertising laid down by the 2003 Communications Act.
Iceland was the first major UK supermarket to announce they are removing palm oil from all of their own-brand products. Their founder, Malcolm Walker said: “This was a film that Greenpeace made with a voice over by Emma Thompson.
“We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional.”
Clearcast’s statement: “Clearcast and the broadcasters have to date been unable to clear this Iceland ad because we concerned that it doesn’t comply with the political rules of the BCAP code.
“The creative submitted to us is linked to another organisation who have not yet been able to demonstrate compliance in this area.”
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