Adolf Hitler is one of the last names you would expect to be deployed in a tourism marketing campaign. But the Fuhrer has been given center stage by the next European City of Culture.
Liverpool naturally highlighted its connection to the Beatles, its most famous sons, when it became City of Culture in 2008. But the Austrian city of Linz, with no lederhosen version of the Fab Four to exploit, has instead decided to showcase the works of the architect of the Third Reich. The Nazi leader spent nine years of his childhood in the city which he loved so much he intended to make it the location for a magnificent five star Adolf Hitler Hotel. He had also proposed building a 162-meter high bell tower in Linz to house the remains of his parents.
The municipal leaders of Linz, buoyed by securing the city of culture accolade which can generate millions of pounds in tourism revenue, have decided to exploit rather than ignore their most famous son’s associations with the city.
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