The leading airline of Denmark, Norway and Sweden had to quietly remove a video commercial, which declared entire Scandinavian culture borrowed and featured a black guy saying he is no better that his ‘Viking ancestors’.
Hijacking a hot button social topic to generate some good publicity is a tricky task. Just ask Gillette with their last year take on ‘toxic masculinity,’ or Pepsi equating drinking its soda with fighting for justice in street protests a few years ago. Scandinavian Airlines, or SAS, had its own tone deaf disaster of a commercial pulled after public outcry.
The ad published on Monday starts with a punchline that nothing is “truly Scandinavian” before going down the list of things that people in Denmark, Norway and Sweden take pride of — wind power plants, popularity of bicycles, parental care rights and democracy — and declares them “copied.”
“It gets worse. Rumor has it that the oh-so-sweet Swedish meatballs might not be as Swedish as you think, but Turkish,” the video goes on.
The dismissive attitude is supposed to be counterpointed with a positive message: all those Scandinavian things had been brought from visiting other nations and adopting good things found there. It’s served with the notion that “we are no better than our Viking ancestors,” read by a bespectacled black man.
For some reason, the ad didn’t go down as well as expected. Instead of flocking to SAS website to buy tickets and fly to foreign lands for some good-spirited cultural appropriation, people went en mass to its pages on social media to vent off their outrage.
— E.H. Hail (@Hail__To_You) February 11, 2020
The original video, which had been quickly downvoted into abyss, was soon pulled from SAS YouTube channel.
Jag förstås inte varför ni tog ner videon där ni pissar på skandinaver. Ni måste ju ha begripit hur reaktionen skulle bli, så varför agerar ni så, när responsen blir precis som förväntat? #sas pic.twitter.com/qbKy3VLvCh
— Erik Andersson, the Blackpilled Swede (@BlackpilledSWE) February 12, 2020
Well, one probably shouldn’t confuse thought-provoking with provocative when making ads.
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You should read the historical book on this subject:
[Book] “True Myth: Black Vikings of The middle Ages”
Scandinavians (or caucasians from the caucus mountains) were not the true or were consider “Vikings”, they took on that customs. All of EU were ruled and inhabited by coloured people. We were taught lies according to “His-Story”, rather, the truth during the period of the DARK AGES! It was DARK for a reason…until the rule of “white Supremacy”, as Historians call it, after which began the “ Renaissance” period…an era of “white washing” and
removing of images throughout Europe to appear “white”
Read: Russian Icons, by Vladimir Ivanov
Ps. Just for the record: That image we see plastered all over the world, even in people’s minds, of white “Jesus”, being taught in churches today, is a painting of Ceasar Borgia, painted by the famous artist, Michelangelo, who also was his lover!
‘Media tells you what to think, whereas education teaches how to think’
Vikings too? We wuz Kangz say negroes