The ongoing Technorati favorites exchanges do nothing to improve your Technorati rank. They’ll improve your popularity, but that is all. To improve your Technorati rank, you have to have multiple blogs linking to your blog at least once. If they link more than once, it will increase your rank, but not your authority. Pingbacks on other blogs count too. Look at this image, for example:
The “Authority” is the number of blogs that have linked to mine. The “Rank” is a computation based on the number of links to my blog. I’m not showing it to brag about it. You need to know what you’re looking at when you bring up your blog on Technorati.
Improving your Technorati rank has a beneficial side effect. It also boosts your page rank in various search engines.
I have a proposal to anyone who wants to see how this works. Write an article, similar to this and link to this post. Then come over here and check the pingback in the comment area. Make a comment if you wish, but use the URL to your own post in the comment header instead of the just the blog itself. As soon as I see the pingback (I receive a notification by email for every pingback and comment), I will add your post to this article. The ping from here will go out each time I edit and add a link. Please add a paragraph to your post (including a self-link to your post) that I can use to add a contextual line or paragraph so that it looks good for the search engines.
The result of this experiment should show you that you will have at least two links (three if you post a comment) from this blog to your blog, while I will have at least one from your blog (if your blog receives my ping, I’ll have two). Technorati only updates once an hour, so you’ll have to give it time for them to appear when you look at your page on Technorati.
Here’s an example of what you can use to place in your post to link to this one (duplicate it and/or change it to taste on your own blog):
“RT wrote an article on how to improve your Technorati rank at Untwisted Vortex. It’s an ongoing experiment to see how well my blog’s Technorati rank will improve by participating.”
Note: I use the dofollow plugin so that your pingbacks count as valid links.
Marco at Master the Web is always keen to increase his ranking. Like everybody else, this is like an obsession.
Susie at Notes of an Asian Gastronomist wrote about her participation in this experiment.
The BlogDad compared Technorati Favorites and Authority in his How To Improve Your Technorati Rank & Authority article. It’s a bit more in-depth than this article and worth the read.
It’s been more than a year since the previous paragraph, but the author of Swollen Pickles wrote “How to improve your Technorati rank“, comparing authority and fans. It’s actually worth reading.
This experiment and demonstration is ongoing. Check your statistics on a regular basis to see if it actually helps or if I’m full of something.
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