In a societal context of minimal opportunity for young people to advance along traditional routes to success and material wealth, these videos offer what appears to be another route to the same.

However, in order to achieve this females must be overtly sexual and be interested only in males who possess material.
Males by contrast must be strong, aggressive and have that material wealth that females are supposedly looking for.
Both must be combative and willing to take by force anything they desire.

The idea that children would naturally evolve into gun-toting ganstas, replete with a particular style of dress and attitude, without these videos to inform that social identity is absurd. The idea that these videos are merely the expression of a pre-existent subculture is equally absurd.

I have seen young people deface and destroy pleasant urban environments in the belief that only by living in squalor and deprivation can this received social identity be validated.

Television and media does not spontaneously occur. A handful of people decide what we will see, read, listen to; what we will know and what we will understand our world to be.

Music channels pumping out aggression to a predominantly young audience is the active and deliberate targeting of a particular section of the community. Our children! That what they are being targeted with is encouraging violence and socially destructive behaviours must be viewed as the deliberate sowing of social discord.

Divide and rule has long been a fundamental tenet of governmental and corporate practice. TV stations are owned by corporations. If younger generations, the most likely to populate a revolution, are occupied in aggression amongst themselves they are unlikely to stand together shoulder to shoulder and see the real causes of their difficulties.

The artificially created aggression and violence also creates fear and moral panics amongst the wider population and offers government the opportunities to introduce freedom-killing legislation to ‘protect’ us. That governments have deliberately allowed this social destruction to take hold is never mentioned or questioned.

To blindly and unquestioning accept whatever the media tells or shows us is to be a brain-dead sheep; destined only for more manipulation, hanging like puppets from the strings of those that exploit us for their own ends.

Those who would tell us that these rap music videos are harmless are either deluded, lying or are actively collaborating with those that are shaping the all-encompassing bubble of media illusion we are subjected to.